Inside View

"One hundred words that impress the mind do not have such a profound effect as one single word that touches the heart." (Thyde Monnier)

This perception of Thyde Monnier is among our most significant guidelines and is a basic requirement for successful brand policy. For every branded article needs a name that “touches the heart” and stimulates the associations desired by the marketer.

Although a great deal of money is normally spent when developing a new company, products or services, the search for the brand name that is so important is often regarded as a minor matter.

In many companies the creation of a name is considered as … “a lower-ranking project that can be dealt with just before the product launch”. (Quote by a manager)

It is not surprising then that problems with language or trademark laws arise which can no longer be solved in the time remaining before the product is launched. Acting out of necessity, names are then sometimes chosen which do not convey the desired brand image but rather result in misleading – and sometimes even negative – associations.

Perhaps we have aroused your curiosity and you would like to learn more about the methods of innomark. Should your interest in another “hundred words” have been generated, we will be glad to send you our information material by post.

We trust that we will be able to “impress your mind” very soon and are looking forward to hearing your reactions.