Das Bild zeigt die Aussicht auf eine Getränkedose mit dem deutschen Aufdruck „gut schütteln“ und steht sinnbildlich für die Vielzahl der Wortschöpfungen, die nach hinreichendem „Durchschütteln“ der Gedanken und Ideen bei der Claim-Kreation entstehen können.

Claims

innomark creates slogans and claims for the follwing application ranges:

  • Restructuring of a brand appearance and creation of a suitable claiming
  • Advertising-related campaign claiming
  • Elaboration of product or company USPs
  • Product launches with focus on added value
  • Special promotional activities
  • Reactivation of historic trademarks
  • Repositioning of active trademarks, umbrella brands or family brand campaigns

An example:

DEVK Versicherungen and Sal. Oppenheim jr. & Cie. are planning the establishment of a new joint investment fund company. The joint venture is to operate as a completely separate entity in the marketplace with unique brand competence. Therefore a new name is required.

innomark's services:

Development of the MONEGA name, brand research, development of corporate design, claim creation.

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