Das Bild zeigt eine aufwärts gerichtete Treppe mit einem weißen, ebenfalls aufwärts zeigenden Pfeil. Es kennzeichnet die Zielrichtung, die eine erfolgreiche Markenstrategie haben muss. Sie soll den dahinter stehenden Produkten und Dienstleistungen zu größerem Erfolg verhelfen in Form von qualitativen und quantitativen Zuwächsen in Bezug auf die Markenwahrnehmung, die Marktanteile und in Bezug auf die Erlös- und Mehrwertmodelle.

Consulting

innomark GmbH offers consulting services for names, trademarks and positioning of brands:

  • Strategic brand consulting
  • Portfolio analyses
  • Evaluations of strengths/weaknesses
  • Strategic reorientation of name portfolios
  • Development of new designation concepts
  • Assistance with structural brand reforms
  • Definition of family brands
  • Analyses with the aid of our brand-tower-model

An example:

The AXA Group in Germany has an extensive portfolio of product and service names in use. Given the plethora of new insurance products, the existing naming system has reached its limits both legally and on a conceptional level. Accordingly, a critical review of the previous brand strategy is necessary.

innomark's services:

Development of an evolutionary designation concept accommodating the established brands and names but exhibiting a logically consistent structure with plenty of scope for future development.

The new concept strengthens the umbrella AXA name and heightens transparency for customers and employees. In addition, the future naming system is less expensive and also simpler and quicker to use thanks to the existence of specific guidelines.

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