Tests

innomark offers acceptability and impact tests with the aid of the Zoomex® brand and market research tool:

"Only the fish has to like the worm - not the fisherman"

According to this conclusion one of the most important steps is to check up on the acceptability and usability of new brandnames in the relevant target groups previous to the market launch. For this purpose innomark has developed a special online-based brand and market research tool which illustrates name tests in a fast and cost-effective way in the following fields:

An example:

VIEGA Gmbh & Co. KG in Attendorn/Germany is planning a new pipe connection system which is characterized by several innovative detailed solutions. An assortment of various name suggestions generates one preferred name which is usable in legal and linguistic aspects. In order to secure the name selection, VIEGA decides to conduct a well-directed customer and decider survey previous to the product launch using various selected name suggestions.

innomark's services:

Conceptional development of an individual test procedure, elaboration of the test design, performance of the test in a customer-specified sample, analysis and presentation of the data, application of the Zoomex® test method.